I did not bother with
the big advertisement along Orchard Road, Singapore
until recently when the Advertising Regulatory Body
asked the advertiser to take it down in response to a
Straits Times
reader's complaint about its vulgarity or something
similar.
Abercrombie
& Fitch said they would take down the advertisement as
their store's renovation is nearly completed. It is not
due to the complaint as they had got the proper
permission to put up the
advert.
Such publicity is worth much more than the large
advertisement put up for many weeks along Orchard Road
as the Straits Times is read by the majority of
Singaporeans!
Now I pay more attention to the words "Abercrombie &
Fitch" fashions! As I walked along Orchard Road last
Saturday afternoon, I was at an angle where the
afternoon sun rays shone on parts of the "bare body" and
took 2 pictures.
I hope readers appreciate the picture of the advert and
the video. The video song of the Beatles, I mean!
TOA
PAYOH VETS
