sinpets.com  Advertisement Department
 
25 Aug 2006

Is your company interested to reach out to the Singapore's pet owning community of more than 80,000 and several thousands worldwide?  sinpets.com provide you the right audience. It is published in a book 6" x 8.5" or 15 cm X 21.5cm in Singapore and CHINESE.  There are 2 types of advertisements offered. One is Book Adverts (printed in sinpets.com Book) and the other is Internet Adverts

TOPICS
"How to" articles are printed giving tips and information for pet owners of various experiences and ages on how to make their pets healthier, live longer lives and form a close bond. Kindness to pets and strays are taught by case studies and stories.  Pets include dogs, cats, rabbits, hamsters, horses, other animals.  There are financial educational reports and tips on how to be successful in the pet shop, breeding and pet-related businesses and pet care at home.  

DISTRIBUTION
sinpets.com is targeted at students, international school students and  pet owners (English & Chinese educated). It promotes responsible pet care and kindness to pets using "how to" educational stories.  It is published in Singapore and Chinese. It is distributed at pet shops, veterinary surgeries, some book shops and schools in Singapore and certain pet shops and veterinary surgeries. 
READERSHIP - Singapore and Chinese educated readers.  Young families with children studying in schools up to A levels.  Young working couples. New pet owners.  Professional dog breeders.  Pet shop operators. Expatriate and local students and younger pet owners below 35 years old are the target audience.  Presently, sinpets.com Book is probably the only and first Pet's Book in Singapore to cater to the Chinese educated readers.
ADVERTISING CALENDAR FOR 2006-2007
  CLOSING DATE FOR ADVERT
ACCEPTANCE
BOOK 5.  Dec 15, 2006
BOOK 6.  Dec 15, 2007

ADVERTISING SPECIFICATIONS
sinpets.com is produced on the PC Platform using Pagemaker 7.0, direct to plate, printed on a web press. 

  • Submit only TIFF or EPS file formats regardless of platform
  • All PDF and EPS files need to include all linked files
  • All links must be grayscale 
  • When PDF files are saved please check "embed all fonts"
  • Half-tone scans 300 dpi
  • Please do not submit JPEG files if possible. Let us know if you wish to submit JPEG files.  
    Preference:  All files must be submitted digitally. Tiff files are preferred.  PDF – X, or Press Ready PDF files are acceptable. For any other formats please call for specs and approval. A color reference print (or pdf) must accompany all four-coloured adverts.
     
    PREFERRED PROGRAMS 
    • Adobe Pagemaker 6.5 - 7.0
    • Quark Express -- up to 4.0 or saved to 4.0
    • Adobe Acrobat PDF Files
    • Adobe Photoshop -- up to 6.0 or saved to 6.0
    • Adobe Illustrator -- up to 9.0 or saved to 9.0. 

 
Mechanical Charges

Ad rates are for print ready materials only. Any artwork preparations or corrections will be billed separately.

International Advertisers

International advertisers, please e-mail judy@sinpets.com for more information regarding your advertisements.

CHECK LIST

  • All support files: logos, scans, gray scale images, etc. should be included regardless of format
  •  All fonts included if PC, otherwise converted to outlines
  •  Hard copy of the ad.
  • Specify program and platform used
  • Clearly label disk
  •  MAC FILES MUST BE SUBMITTED ON PC DISKS OR BY E-MAIL judy@sinpets.com

TYPES OF ADVERTISEMENTS: 

1. Contests and Competitions
Special publicity for your products with contests and competitions to the Singapore pet owning community of at least 50,000.  You get the publicity from thousands of readers excited to win prizes. 

2. Advertorial/Product Reviews
The business development team writes a review to publicise your product.  You get feedback from the appropriate consumers.

3.  Product Advertisements 

4.  Company's profile and success stories (e.g. new branches opened). 

5.  Internet Adverts

6.  Others
There are many ways we can work together online or offline. If you have ideas, e-mail judy@sinpets.com

Cleft nares in a young Spitz imported from Australia. Toa  Payoh Vets
If you are looking for a pet book that has both Chinese and Singapore versions of articles in one book full of relevant tips and information for pet owners and enterprises, sinpets.com is probably the only and first pet book in Singapore catering to your type of audience.  

Terms and conditions
 

1) Scope of our agreement
The terms of our contractual agreement have been described above in their entirety. All the details of this agreement appear here and you the advertiser agree that no sinpets.com personnel has made any promise or commitment to you that does not appear here. You also agree that any amendments to these terms subsequent to the date of this agreement will only be recognised as binding if confirmed in writing, signed and dated, by an authorised representative of sinpets.com.

2) Content and artwork responsibility
You, the advertiser are responsible for providing all text and illustrations for your advertisement, by the copy date, detailed above. You will receive a proof of the advertisement for your approval and any changes to it must be sent to sinpets.com by the return date shown on the proof. sinpets.com relies on you to return any proof corrections and cannot accept responsibility for their non-delivery. If you do not provide suitable advertisement materials by the copy date then sinpets.com reserves the right to print only your name and address, at the contractually agreed cost. If the advertisement materials are provided in a form that is different from that specified then you will be responsible for any extra costs that might arise for preparing the material. We will endeavour to inform you of those costs before final printing.

3) Free of charge service
As part of our service commitment, sinpets.com may provide you with some free of charge services such as indexing, listings or any other material or additional media, which are over and above the advertisement. sinpets.com cannot be responsible for any errors or omissions or claims for losses arising from these. sinpets.com reserves the right, at its absolute discretion, to reject or amend text and information provided by you for any free of charge inclusions or media. This will not affect your obligation to pay for the advertisement itself as discussed above. If you do not provide the necessary text or information for any free of charge inclusions or media, by the due date, then this will also not affect your obligation to pay for the advertisement.

4) Invoicing and settlement
An invoice will be issued at the time of publication and settlement will be due 28 days from the date of the invoice. Should your account fall overdue then interest will be charged at a rate of 3% per annum above Singapore's bank base lending rate from time to time in force. This will be calculated on a daily basis from the due date to the actual payment date.

5) Cancellation
This advertisement booking represents a legally binding commitment between you, the advertiser and sinpets.com; a cancellation may only be made with sinpets.com’s written permission. If sinpets.com agrees to the cancellation then a fee of 40% of the full cost of the booking will be charged payable 14 days following the date of sinpets.com’s written permission to cancel.

6) General
This agreement is governed by and will be construed in accordance with Singapore law and each party irrevocably agrees that the courts of Singapore will have the nonexclusive jurisdiction to deal with any disputes arising out of or in connection with this agreement.

7) Advertisement Form & Rates
Download and e-mail this advert_form with advert rates to judy@sinpets.com or fax to +65 6256 0501 if you wish to advertise in sinpets.com

Publisher:  sinpets.com,  Blk 1002, Toa Payoh Lor 8, 01-1477, Singapore 319074. 
Tel: +65 9668-6468, 6254-3326;
Fax: 65 6256-0501; judy@sinpets.com